Everett Through Advertising

Item Set

Items

• Shoe stores - Weiner's Shoe Store
  Weiner's Shoe Store had several locations in Everett, settling into a location on Norwood Street location, where they spent many years.
• Restaurants - Waldorf Cafeteria
  One of the more popular restaurants in Everett was the Waldorf Cafeteria. Waldorf was a national chain with locations everywhere. With the advent of fast food, places like Waldorf started losing their popularity. They closed the Everett location in July 1963.
• Dairies - United Farmers
  United Farmers was a co-op of local dairy farmers. Their products were in stores all over New England. There were also stores bearing the United Farmers name. One of them was in Everett Square.
• Restaurants - Shore Side
  The Shore Side was an attempt to revive the old Parkway Club. Unfortunately that type of club was losing popularity and the Shore Side only lasted a few years. Later, someone tried to turn it into a rock club geared to teenagers. Problem was, the drinking age in Massachusetts was 21 at the time, and teenagers couldn't buy alcohol. So much for that idea.
• Stationery shops - Noyes
  Noyes Stationery was the place you bought your notebooks, pencil boxes, pens, and other school supplies. They were in Everett Square for five decades. and served several generations of students.
• Donut shops - Various
  There were loads of donut shops in Everett at one time, and none of them had "Dunkin" in the name. The best of them all, of course, was Mike's, but they never advertised in the Everett papers, so we don't have an ad for them.
• Real estate - Medford Real Estate
  If you were looking for a brand new house in North Everett, Medford Real Estate had lots and new houses in "Beautiful Glendale Heights" on Lynn and Fuller Streets.
• Hardware stores - Charak's
  Apparently Charak's was so popular they moved to a bigger store in Glendale Square.
• Grocery stores - George Whittier
  George Whittier founded the family business in 1860. He partnered with Daniel Dearborn for a few years, and brought his sons, George and Arthur, into the business. Arthur expanded the original grocery store, and had a new building erected in 1900. That building, which bears the family name, is still standing on Broadway in Everett Square.
• Video stores - Video Paradise
  Remember video stores? It was the video store that brought movies into the home for the first time. Everyone had a VCR, and small neighborhood movie theatres (including the Park in Everett) dropped like flies. Soon this ran its course, and was replaced with high definition streaming services you can order from home.
• Taverns - The Tavern
  If this place sold liquor, they would have been out of business soon after these ads ran.
• Barbershops - Ritz Barber Shop
  Why be bald? Just get your hair cut at the Ritz Barber Shop and your troubles will be over!!!
• Awnings and tents - W.N. Willis
  In the days before air conditioning, awnings were used to keep houses cool. An awning blocked the heat of the sun from entering the house. One could walk down the street years ago and see awnings on nearly every dwelling.
• Attorneys - Thomas J. Boynton
  Thomas J. Boynton was Mayor of Everett from 1904 to 1905
• Funeral service - Thomas L. Goudey
  Thomas L. Goudey was one of the first undertakers to be based out of Everett. He passed away in 1913 and left the practice to his son James, who continued until his own death in 1946.
• Funeral service - William H. Chapman
  The Everett Town Directory lists William H. Chapman as the first undertaker to do business in Everett. Apparently it wasn't a full-time job, because he also owned a livery stable.
• Auto dealers - Terminal Motors
  Terminal Motors sold Fords on Revere Beach Parkway from the end of World War II until the early 1960s
• Grocery stores - Star Market
  Star Market opened in Everett in 1970. About 15 years later they gave up on Everett. The building has since been occupied by four different chain drug stores.
• Nightclubs - Shirley Club
  The Shirley Club was one of a multitude of bars, restaurants, and taverns which have occupied the space in back of the old Rialto Theatre.
• Restaurants - Sea Tern
  The Sea Tern opened in the late 1950s and lasted until the early 2000s serving up plentiful helpings of fried seafood.
• Taverns - Rendezvous Cafe
  It took a lot of guts for a woman to run a bar in the mid-1940s. Theresa Taddeo was apparently successful, because the Rendezvous Cafe was on Ferry St. for decades.
• Promotions - Red Arrow Game
  Occasionally local businesses would get together and sponsor a promotion to attract customers. This one in 1928 was called the "Red Arrow Game"
• Optometrists - Ralph S. Neill
  At least two other optometrists have occupied 8 Chelsea St. over the years, Dr. John Fiorentino, and the current occupant, Dr. Robert Ricciardi
• Grocery stores - Norwood Market/Everett Square Personal Market
  Norwood Market opened during the Depression, changed hands several times, and lasted until the 1980s as the Everett Square Personal Market
• Nightclubs - Parkway Club
  The Parkway club was a popular nightspot on Revere Beach Parkway. On the night of July 24, 1952, the interior was gutted in a fire causing $50,000 ($560,000 in 2023 dollars). The owner rebuilt and was back in business by New Years Eve.
• Furniture stores - Outlet Furniture Co.
  Robert and William Sowle founded Outlet Furniture Company in 1912. They sold the company to William Cutler in 1934.
• Hay and grain stores - The Old Grain Store
  The Old Grain Store went through several owners in its existence
• Telephone companies - New England Telephone
  Until the 1970s telephone numbers began with two letters. Everett was DU, for Dunkirk, Malden was DA, for Davenport, etc. This was eliminated when phone numbers became all numeric.
• Painters - Munn and Hughes
  In the 1880s (and a long time afterwards) nobody knew the dangers of "pure white lead" paint.
• Grocery stores - M.T. Benner
  Morrill T. Benner was not shy about using politics in his advertising
• Nightclub - Valley Club
  The Valley Club was a popular night spot located in back of Revere Beach Parkway on the Everett-Chelsea line. It burned down in January, 1956.
• Drug stores - John M. Phipps
  John M. Phipps was located on the corner of Chelsea St. and Broadway, right across the street from Kimball's Pharmacy
• Blacksmiths - Everett Carriage Works
  Everett Carriage Works was founded in 1840. Samuel Gould probably took over the business years later, because the 1880 U.S. Census says he was born in 1840 in Maine.
• TV/Radio repair - D.A. Petricca
  Beginning in 1945 Daniel Petricca built a large following selling and repairing electronics out of his store on Hancock Street.
• Bakeries - Piantedosi's
  Salvatore Piantedosi started selling bread door-to-door in the years after World War I. Later he opened a small bakery, then a larger bakery. By about 1975 he opened a huge plant in Malden. Now you find Piantedosi's bread products everywhere in New England.
• Candy stores - Mellon's Candy
  Mellon's Candy was in Everett Square for many years. Some of the Mellon family still have ties to Everett.
• Restaurants - Kelly's Hamburgers
  Kelly's Hamburgers was a McDonald's wannabe with several locations around the Boston area. By the early 1970s they were gone. Not to be confused with the Kelly's Roast Beef on Revere Beach.
• Taverns - Johnny's Cafe
  John Visone briefly owned Johnny's Cafe on the corner of Chelsea and Ferry Streets. A few years later he bought the Shell station around the corner and ran that until he retired in the 1990s
• TV/Radio repair - Beacon TV
  In addition to repairing and selling electronics, Pat Parziale penned a comic strip in his ads. His wife Norma is still selling real estate as of 2023.
• Home appliance dealers - Olsen's Electrical Shop
  When a technology is new, people will endure a lot more than when it is established. People in 1949 thought nothing of buying a 10 inch TV (or smaller) for outrageous money, and waiting in line for the privilege. Olson's and George McCarthy's probably sold more home appliances than anyone in Everett.
• Dry goods/Real estate - I.T. Winchester
  I.T. Winchester ran a dry goods store in back of the Masonic Building. An interesting item is that he had a circulating library where he would rent books to customers. He also sold real estate and was active in town affairs.
• Funeral services - Thomas F. Hill
  Thomas Hill's funeral parlor was strategically placed next door to St. Mary's (soon to be Immaculate Conception) Catholic church.
• Plumbers - F.B. Woods
  Frank Woods started his plumbing company in 1922, but died 4 years later. Harry Beats continued the trade.
• Auto dealers - Harvey Motor Sales
  Harvey Motor Sales was one of a long line of automobile dealers on Revere Beach Parkway.
• TV/Radio repair - Craig's TV Repair
  Craig's was the last TV repair shop in Everett. At the end he was primarily selling used electronics.
• Hardware stores - Crowley's
  Crowley's Hardware opened in Everett Square in about 1930, and lasted until the 1960s
• Express service - Francis Batchelder
  Francis Batchelder was the second Mayor of Everett, serving from 1894 to 1895
• Heating and Air Conditioning - Master Fuel
  Master Fuel was owned by Frank J. Mastrocola, local businessman and politician. He was active in many organizations, including St. Anthony's Church and the Everett Kiwanis. He even ran for Mayor in 1981 and 1983, losing to Edward G. Connolly both times.
• Jewelers - Jeffrey Jewelers
  Jeffrey Jewelers is best known as the business who took over the corner of Norwood St. and Broadway after Kresge's moved out.
• Diners - Ingram's Diner
  Ingram's was just one of the many diners in Everett years ago. Just a few included Vargis on the Broadway hill near the High School, Stadium Diner on the corner of Chelsea and Cabot Streets, and Phyllis' Diner on lower Broadway down the Lynde, not to mention Sordillo's Lunch on the corner of Bow and Lynde St.
• Liquor stores - Howard Liquor
  Howard Liquor opened just after Prohibition ended and lasted, under several different owners, until the 1980s
• Music shop - Henninger and Whalen
  Records were still a novelty in 1920. Recording techniques were crude. A finished recording sounded like it was being played over the phone. What sticks out the most, however, is the price. 69 cents for a record doesn't seem like much, but when you adjust for inflation, it comes out to $30.22 for one record. $15.11 per song. The "low" prices in vintage advertisements can be deceiving.
• Music shop - The Harmony Shop
  At one time there were several music shops in Everett. Every one of them folded except Everett Music. The Harmony Shop was one that failed.
• General store - Hadley & Noyes
  The 1902 Everett City Directory lists Edward B. Noyes as a real estate and insurance broker. But fireworks?
• Hardware stores - H.C. Lord
  One of many hardware stores in Everett at the time.
• Restaurants - Gordon's Dining Room
  Where you can always get a good steak !
• Appliance stores - Everett Kitchen Center
  Another long forgotten business from the early 1950s
• Appliance stores - Malden Electric
  Malden Electric Company had a retail store in Everett which carried a large selection of appliances at reasonable prices.
• Tailors - Louie The Tailor/Louis Bloom
  There's Louis, and there's Louie. Who's who? Louie the Tailor at 10a Cottage St. was Louis Arnofsky. Louis Bloom was at 677 Broadway for many years.
• Lumber yards - Liston Lumber
  Liston Lumber did business on Main St., primarily through the Depression years.
• Restaurants - Lido Cafe
  The building which housed the Lido Cafe is still there. If you look around the front entrance, you can still see remnants of the facade from years ago.
• Restaurants - Papa Gino's
  Papa Gino's came to Everett in 1963 as "Piece o' Pizza", a new chain founded in East Boston a couple of years before. People of a certain age will remember the person standing in the front window tossing the dough up in the air. In 1968 they changed their name to Papa Gino's and expanded all over the northeast. They left Everett in the early 2000s,
• Auto repair - Mohawk Motors
  Mohawk Motors was also a Ford dealer in addition to being an auto repair shop. One of its locations, Second St. and Revere Beach Parkway, is still being used for auto repair.
• Grocery stores _ McKinnon's (Everett Square)
  George McKinnon moved into the old First National Stores space in 1958, after that store moved to Chelsea. He eventually sold the store to local businessman John "Jackie" Boyle. The store thrived until Star Market opened 2 blocks down the street. McKinnon's held on until the mid-1980s
• Grocery stores - McKinnon's (on the hill)
  There were two brothers, William and George McKinnon. William opened a store on the top of Broadway. George moved into the old First National Stores space in Everett Square. In the 1970s William sold his store to Eddie Penta, a former employee of George. The Penta family has since built McKinnon's On the Hill into a successful regional butcher shop with several stores north of Boston.
• Clothing stores - Kent
  The headlines read, "Kent Comes to Everett" in December, 1948. Seven years later they were forced out by construction of the Sweetser Circle rotary.
• TV/Radio repair - Hopkins Radio and TV
  Years ago consumer goods were made much more sturdy. When something broke down, you had it fixed instead of throwing it out. Charlie Hopkins' Radio and TV store was on Broadway from the late 1940s until the 1970s.
• Clothing stores - Hope Millinery
  Hope Millinery's locations were a bit off the beaten path. Marian Place, in particular, was an alley between 2 buildings facing Broadway. It disappeared when the buildings were razed to make room for a new Star Market in 1970.
• Drug stores - Newman's Drug Store
  Newman's Drug Store was on the corner of Elm st. and Jefferson Ave. in Woodlawn
• Restaurants - New World Chinese and American Restaurant
  New World Chinese Restaurant opened in 1929 and may have been the first Chinese restaurant in Everett. They were on School St. for many years.
• Auto repair - McLellan Brothers
  The McLellan Brothers, Ernie and Dick, started out repairing cars on Bow Street in 1922. They eventually moved to Chelsea St. and expanded into servicing boats. They are now in their fourth generation, now known as McLellan Marine.
• Florists - Maxwell the Florist
  Maxwell the Florist was in Everett Square from 1928 until 1999
• Tire stores - Everett Tire Company
  The Everett Tire Company was in business for nearly 50 years
• Service stations - Everett Springs Atlantic Station
  Everett Springs Atlantic Station was on the corner of Chelsea and Ferry Streets until 1960, when it was replaced by an automatic transmission shop.
• Everett merchants - Christmas Greetings
  Everett newspapers would usually do pages of advertisements with holiday themes. This one is from Christmas 1954
• Auto dealers - Coe Chevrolet
  The Melanson Brothers eventually sold out to Coe Chevrolet. They were there until the 1960s, when a BMW dealership moved in. A Brazilian gracery store currently occupies the space.
• Auto dealers - Melanson Bros. Chevrolet
  The Melanson Brothers owned the first auto dealership at the corner of Chelsea and Cabot Streets. They knew the large plate glass windows facing the street would entice potential buyers to come in and look.
• Hardware stores - Coggan Hardware
  Coggan Hardware was located on Broadway in one of two buildings separated by an alley called Marion Place. Both buildings (and Marion Place) were demolished to make way for Star Market in 1970. Walgreens now occupies the building.
• Nightclubs -Walsh's Cafe/Irish American Club
  Walsh's Cafe started after World War II and featured Irish music. Eventually they were sold and changed their name to the Irish American Club. It met its demise in the School Street fire in April 1969, and was not rebuilt.
• Banks - Industrial Bank and Trust Co.
  Industrial Bank and Trust was an attempt to set up a local bank in Everett. It was a miserable failure, and several of their officers were indicted for violation of Federal banking laws. Their assets were eventually purchased by the Coolidge Bank and Trust Co. of Watertown.
• Grocery stores - Ideal Market
  The original Ideal Market didn't last very long. They were out of business by 1924. A new owner eventually took over the business and it lasted through the Twenties
• Service stations - Gulf
  The Gulf station at 316 Broadway was the first of many gas stations in that spot. A Citgo station is there today.
• Appliance stores - Home Appliance Service
  George R. McCarthy ran the Home Appliance Service on Main St. for 45 years. His other job was Mayor of Everett from 1968 until 1977, when he took a position with the Jimmy Carter administration.
• Bakeries - Homer's/Elm St. Bakery
  Homer's Bakery opened in 1957. They were good. Elm St. opened about 25 years later in the same place. They were even better. On holidays the line goes down the street and around the corner.
• Banks - Everett National Bank
  The Everett National Bank was founded in 1919. One of their chief officers was war hero General E. Leroy Sweetser
• Music stores - Everett Music
  Everett Music had several locations in Everett Square, ending up at 30 Norwood St., after a fire had destroyed their previous site in 1965. They remained there until the owner's retirement in 1999.
• Auto dealers - Everett Motor Sales and Service
  Everett Motor Sales and Service was on the corner of Chelsea and Clinton Streets, conveniently next door to Sawyer's Tire Store
• Liquor stores - Everett Liquor Co.
  Everett Liquor Company started as Everett Malt Co. in 1934, and quickly changed their name. They were at the same location on Chelsea st. until the 1960s
• Grocery stores - Elm Farm
  Enterprise Stores gave up the food business in 1945, when they leased the back half of their store to Elm Farm, a local chain.
• Phone directories - Everett 1889 telephone listing
  The 1889 phone listing for Everett had exactly 20 users. All but 3 of them were businesses.
• Banks - Everett Savings Bank/Eagle Bank
  Everett Savings Bank is one of the few local banks that haven't been bought by a larger institution. Now under the name of Eagle Bank, they have been in Everett since 1889.
• Nightclubs - Beacon Club
  The Beacon Club lasted on Main St. from the Great Depression until the 1970s. A rarity for that type of business.
• Car washes - Various
  The car wash on Revere Beach Parkway has been there since the late 1940s. It has had at least 4 different names. It started as Just-a-Minit, became Car Pool at one point, Simoniz, and Sparkling Image. If there are more we are still looking.
• Service stations - Eddie's/Don's Cities Service
  After Everett Ignition moved out, 111 Chelsea St. became Eddie's Cities Service. After a few years, it became Don's Cities Service, even though the oil company had changed its name to Citgo. Today the building houses an auto detailer.
• Service stations - Everett Ignition
  Everett Ignition (also a Cities Service station) started out on Chelsea St., at the corner of Winter St., then moved down the street to Everett Ave., the present site of KFC.
• Furniture stores - Everett Furniture Outlet
  Everett Furniture Outlet was founded in 1934, when William Cutler bought the old Outlet Furniture Company . They had a good run in Everett Square, lasting until the 1970s. The 16 inch TV advertised in 1950 for$289.95 adjusted for inflation is nearly $4000.00 in 2023 dollars !
• Grocery stores - Enterprise Super Market
  The Enterprise Store in Everett Square had a "rear section" opening up to Norwood Street. They used this section as a "super market", a novel idea at the time.
• Banks - Everett Co-Operative Bank
  The Everett Co-Operative bank was founded in 1890 and still exists under the name Everett Bank. Their early directors contained several of the most powerful business people from the early days of Everett
• Grocery stores - D.O. Dearborn
  Many of the 19th century ads read like classic literature. D.O. Dearborn was no exception
• Livery stables - Daniel Towle
  Daniel Towle hardly ever changed his advertising in more than 25 years