One of the more popular restaurants in Everett was the Waldorf Cafeteria. Waldorf was a national chain with locations everywhere. With the advent of fast food, places like Waldorf started losing their popularity. They closed the Everett location in July 1963.
United Farmers was a co-op of local dairy farmers. Their products were in stores all over New England. There were also stores bearing the United Farmers name. One of them was in Everett Square.
The Shore Side was an attempt to revive the old Parkway Club. Unfortunately that type of club was losing popularity and the Shore Side only lasted a few years. Later, someone tried to turn it into a rock club geared to teenagers. Problem was, the drinking age in Massachusetts was 21 at the time, and teenagers couldn't buy alcohol. So much for that idea.
Noyes Stationery was the place you bought your notebooks, pencil boxes, pens, and other school supplies. They were in Everett Square for five decades. and served several generations of students.
There were loads of donut shops in Everett at one time, and none of them had "Dunkin" in the name. The best of them all, of course, was Mike's, but they never advertised in the Everett papers, so we don't have an ad for them.
If you were looking for a brand new house in North Everett, Medford Real Estate had lots and new houses in "Beautiful Glendale Heights" on Lynn and Fuller Streets.
The William N. Willis Company sold awnings, tents and other canvas goods beginning in the early 20th century. Mr. Willis passed away in 1949, but the company bearing his name continued.
Malden Electric had a retail store in Everett. They carried a wide variety on kitchen appliances. Pictured is their booth at the 1951 Business Exposition at the old Everett Armory.
The Everett Chamber of Commerce hosted a group of political candidates in October, 1960. Back row third from right is Edward Brooke, who would eventually be the first African-American U.S. Senator elected by popular vote.
The Everett Chamber of Commerce hosted a group of political candidates in October 1960. Front row second from left is future Mayor of Boston Kevin White.
George Whittier founded the family business in 1860. He partnered with Daniel Dearborn for a few years, and brought his sons, George and Arthur, into the business. Arthur expanded the original grocery store, and had a new building erected in 1900. That building, which bears the family name, is still standing on Broadway in Everett Square.
Remember video stores? It was the video store that brought movies into the home for the first time. Everyone had a VCR, and small neighborhood movie theatres (including the Park in Everett) dropped like flies. Soon this ran its course, and was replaced with high definition streaming services you can order from home.
The Parkway Club was a popular nightspot on Revere Beach Parkway during the forties and fifties. The original building was gutted by fire in July, 1952. The owner immediately rebuilt and was back in business by New Years Eve.
In the days before air conditioning, awnings were used to keep houses cool. An awning blocked the heat of the sun from entering the house. One could walk down the street years ago and see awnings on nearly every dwelling.
Thomas L. Goudey was one of the first undertakers to be based out of Everett. He passed away in 1913 and left the practice to his son James, who continued until his own death in 1946.
The Everett Town Directory lists William H. Chapman as the first undertaker to do business in Everett. Apparently it wasn't a full-time job, because he also owned a livery stable.
Star Market opened in Everett in 1970. About 15 years later they gave up on Everett. The building has since been occupied by four different chain drug stores.
It took a lot of guts for a woman to run a bar in the mid-1940s. Theresa Taddeo was apparently successful, because the Rendezvous Cafe was on Ferry St. for decades.
The Parkway club was a popular nightspot on Revere Beach Parkway. On the night of July 24, 1952, the interior was gutted in a fire causing $50,000 ($560,000 in 2023 dollars). The owner rebuilt and was back in business by New Years Eve.
Until the 1970s telephone numbers began with two letters. Everett was DU, for Dunkirk, Malden was DA, for Davenport, etc. This was eliminated when phone numbers became all numeric.
A crosswalk on the corner of Elm St. and Jefferson Ave in 1955. The empty storefront is the future home of Homer's Bakery, and then Elm St. Bakery. If you look closely you can see the reflection of Newman's Drug Store across the street.
Everett Carriage Works was founded in 1840. Samuel Gould probably took over the business years later, because the 1880 U.S. Census says he was born in 1840 in Maine.
Salvatore Piantedosi started selling bread door-to-door in the years after World War I. Later he opened a small bakery, then a larger bakery. By about 1975 he opened a huge plant in Malden. Now you find Piantedosi's bread products everywhere in New England.
Kelly's Hamburgers was a McDonald's wannabe with several locations around the Boston area. By the early 1970s they were gone. Not to be confused with the Kelly's Roast Beef on Revere Beach.
John Visone briefly owned Johnny's Cafe on the corner of Chelsea and Ferry Streets. A few years later he bought the Shell station around the corner and ran that until he retired in the 1990s
In addition to repairing and selling electronics, Pat Parziale penned a comic strip in his ads. His wife Norma is still selling real estate as of 2023.
When a technology is new, people will endure a lot more than when it is established. People in 1949 thought nothing of buying a 10 inch TV (or smaller) for outrageous money, and waiting in line for the privilege. Olson's and George McCarthy's probably sold more home appliances than anyone in Everett.
I.T. Winchester ran a dry goods store in back of the Masonic Building. An interesting item is that he had a circulating library where he would rent books to customers. He also sold real estate and was active in town affairs.
Master Fuel was owned by Frank J. Mastrocola, local businessman and politician. He was active in many organizations, including St. Anthony's Church and the Everett Kiwanis. He even ran for Mayor in 1981 and 1983, losing to Edward G. Connolly both times.
Ingram's was just one of the many diners in Everett years ago. Just a few included Vargis on the Broadway hill near the High School, Stadium Diner on the corner of Chelsea and Cabot Streets, and Phyllis' Diner on lower Broadway down the Lynde, not to mention Sordillo's Lunch on the corner of Bow and Lynde St.
Records were still a novelty in 1920. Recording techniques were crude. A finished recording sounded like it was being played over the phone. What sticks out the most, however, is the price. 69 cents for a record doesn't seem like much, but when you adjust for inflation, it comes out to $30.22 for one record. $15.11 per song. The "low" prices in vintage advertisements can be deceiving.